According to the Consumer Product Safety Commission (CPSC), when companies aren't able to directly contact affected consumers about a product recall, correction rates are just 6 percent. That leaves companies open to severe brand damage and legal liability. What is behind these low numbers?
In this webinar, Chris Harvey, Director of Recall Solutions for Stericycle Expert Solutions, will discuss the results of a recent consumer survey that provides some insight into what Americans really think of recalls.
He'll be joined by Ryan Cudney, EVP, Edelman Corporate Advisory Services, who will share his experience with communications and how companies re-build trust and recover their reputation in the wake of product recalls.
Will Troutman, Partner with Norton Rose Fulbright, will discuss the current CPSC landscape, including the agency's efforts to improve recall effectiveness and its request for information on current direct notification practices.
To register for this webinar, click here.